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Brand protection: Ramping up your food safety strategy

Consumer perceptions and a high profile product recall can make or break a food brand. The damage, if left unchecked, can come back and haunt a company for years to come. Paying attention to metal contaminant risks continues to be the mainstay of a robust brand protection programme and it doesn’t pay to take a maverick approach to product inspections explains Phil Brown, MD of Fortress Technology Europe.

Read the full brand protection commentary here.